The LG CHI Color Master Factory is proud to announce that it has been honored with a 2025 Artificial Intelligence Award (AiA) in the Beauty & Wellness category, organized by M.M.M International. 

Recognized for excellence in AI-driven innovation, the LG CHI Color Master Factory stood out among global leaders, advancing the future of beauty as the first AI-powered hair color machine.

The award was presented to Dr. Farouk Shami, founder of CHI and BioSilk, by Wassim Mandil, in Dubai, UAE.

Dr. Farouk Shami said, 

“We are incredibly honored to be recognized by the Artificial Intelligence Awards for our contributions to beauty technology on a global scale. Innovation has always been at the heart of CHI, and this award reflects our ongoing mission to lead the industry with safer, smarter, and more advanced solutions for professionals and consumers worldwide.”

CHI and LG H&H collaborated to innovate the hair color industry with the launch of the LG CHI Color Master Factory. 

This partnership represents a historic advancement as the world’s first fully digital hair color machine. 

Powered by AI, the system:

• Shows clients what their color will look like using Simulation Mode
• Creates unlimited color formulations – Semi-permanent, Demi-permanent, Permanent, Gray coverage, Lift & Tone up to 3 levels, Tint back
• Dispenses perfectly mixed hair color in under 2 minutes
• Ensures precision, repeatability, and creative freedom for professional colorists
• Formulates directly from the color dispenser or remotely from anywhere in the salon using the app
• Offers a 30% reduction in waste from overmixing formulations, reducing packaging waste in salons from color bottles, tubes, and boxes

This innovation fundamentally reimagines how salons formulate, customize, and deliver hair color services, bringing consistency, efficiency, and creative control to new heights.

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